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Significantly Increase Blog Traffic With Long Tail Keywords [Infographic]
When creating content for your website, publishing advertisements on platforms like Google AdWords, or writing a new blog post, it is vitally important that you keep keywords in mind. But just telling...
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3 Easy Ways to Spy on Your Competition
I’ve always been a big fan of cooperation over competition. Most competition only exists in the minds of the competitors, not their customers. For example, are Microsoft and Apple really in...
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CWS Infographic: The Psychology of Font Type
It may be hard to believe that a font choice could evoke an idea, feeling or emotion just by viewing it. But it can. Choosing a font for your logo should not be taken lightly. Today’s infographic...
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3 Common SEO Lies You Still Believe
SEO best-practices are always changing, and it’s easy to see that what worked yesterday—or even a few weeks ago—might not work today. Despite this, there are many websites using outdated methods, and...
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5 Steps to Web Success: A CWS Case Study
In an earlier blog post, we showed the process that our graphic designer, Sarah Link, underwent as she re-created Main Street Dental Clinic’s (MSDC’s) logo. Today, we’ll walk through the five steps...
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Writing For the Web Part 2: Be Authentic
In 2010, I wrote Writing For the Web: Using the Correct Voice. Everything in that article is still relevant, so I recommend reading it. Since 2010, companies and individuals are more attuned to writing...
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7 Metrics to Check Your Inbound Marketing Effectiveness
You heard about the greatness of Inbound Marketing, dived in head first, signed up for Google Analytics, and now you’re wondering, “Am I getting results?” We’ve been there. Here’s a short list of...
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What the $#*! Understanding Common Web Design Terminology
“What calls-to-action would you like prominently placed on your website layout?” “So what links do you want on the utility bar and main navigation on your website?” “….I’m sorry, what?” When you meet...
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Stop Trying to Decrease Your Website Bounce Rate
Encourage your website visitors to leave quickly. Not within seconds, of course, but stop thinking that the longer they stay the better. For example, what if they stay longer because they’re trying to...
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Kill Fluffy! And Other Thoughts About the Power of Words
Words are powerful. They can calm, crush, inspire, bore, anger, embarrass, and reveal. Words also become habits; we tend to re-use our words. If you’ve developed bad word-choice habits, you sound...
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Our Billboard Campaign that Crashed and Burned
Picture this—a small town in the rural Midwest, population 7,000. Now imagine over one million men and women, leather-clad and sweating, riding hundreds of miles on their motorcycles to reach this tiny...
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5 Outdated Website Trends You Should Ditch
“You have the attention span of a gnat,” is a common insult. But the truth is, the viewing public is getting more gnat-like every day. Sure, a gnat has the attention span of only 0.2 seconds, but the...
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Save the Infographics! Stop the abuse and use them properly.
Did you know that 92.4% of infographics are used incorrectly? Actually, I lied. I made up that number to grab your attention. False information is one of the many ways that infographics are abused....
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7 Easy Steps to Start Blogging and Generate More Leads
Blogging is one of the key components of inbound marketing and has helped hundreds of businesses grow. Even at the rate of writing 1 post per week, you’ll have 52 posts after one year, which is a lot...
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How to Start Selling Products Online
Selling products online can be a fast and effective way to increase revenue. The timing is right because several trends have come together to make this an opportunity worth pursuing: More people are...
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Why Should I Pay For a Website? DIY Site Drawbacks Exposed
“Why should I pay for a website when there are so many do-it-yourself (DIY) programs out there?” All web design companies have heard it. All web design clients have thought it. DIY website platforms...
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How to Discover What Your Customers Really Want
In the perfect business, your customers tell you exactly what they want, and you provide that for them. Unfortunately, the perfect business doesn’t exist. Steve Jobs said, “People don’t know what they...
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Let Your Audience Drive Your Website Redesign
When was the last time your website was updated? Two years ago? Five years ago? 1999? Whether you’re looking for a complete overhaul or some tuneups to your company website, there is much to consider...
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Black Friday and Cyber Monday Marketing Tips to Grow Your Business
Black Friday and Cyber Monday are fast approaching. Both are opportunities for you to profit from customers who are ready and willing to spend as much money as possible to get that perfect holiday...
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5 Inbound Marketing Tools for Business Growth
These are my top 5 inbound marketing tools for business growth. Using these tools will improve your marketing skills and provide new marketing tactics. I kept the list short because who wants to read...
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